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Patricia Cas Medina
Global Chocolate Academy Marketing Director, Barry Callebaut
The World Chocolate Masters is the world’s only competition dedicated to the creative talent of artisans and chefs with chocolate. Since its first edition in 2005, the competition has grown into an inspiring platform where you’ll see trends in chocolate first – fueled by changing consumer needs and shaped by the creative skills of talents from around the world. What is created at the World Chocolate Masters finds its way to the high streets in the years to come.
Unique for the competition format is its focus on the individual performance of each of the participating chefs in their 2-year journey from national selection to world final. Throughout its history, the competition has offered unseen networking opportunities to all chefs who participated. In the words of Masters such as Vincent Vallée and Elias Läderach: ‘It’s a journey that fuels us, makes us more complete as chefs and helps us to push our own limits. And even if we are competitors, the exchange we have with chefs from other parts in the world is invaluable.’
The World Chocolate Masters is also a springboard for the international careers of participating chefs. Creative talents such as Naomi Mizuno (JP), Shigeo Hirai (JP) Frank Haasnoot (NL), Davide Comaschi (IT), Vincent Vallée (FR), Elias Läderach (CH) and Lluc Crusellas (ES) saw their career opportunities and recognition literally explode overnight after winning the world finals.